Samuel
Updated :
Content
- Video
- How to register for a Google Analytics account
- How to get the Measuring ID (formerly known as Tracking Code)
- Adding the Measurement ID to your Art Storefronts site
Google Analytics is one of the top and most powerful tools out there for monitoring and analyzing traffic on your website. It provides you with an enormous amount of information about who is visiting your site, how they’re getting there and what they’re looking for. Because this tool is so powerful Art Storefronts naturally wanted to offer a way to integrate it. In this article, you’ll find steps on how to install Google Analytics on your site.
Video
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How to register for a Google Analytics account.
If you are setting up Google Analytics for the first time on your site, this section of the article will explain how to install this correctly using the new system.
- Make sure you have your preferred web browser open and navigate to Google Analytics Solutions [ https://analytics.google.com ]. Once you’re there, you need to make sure you click on the button labeled Set up for free.
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You’re going to be taken to a new page with quite a bit of information on it, so I'll go through these items step by step. In setting up a new account, enter your new account name. Please ensure you have the recommended choices checked as shown below. On to the section labelled Account Name. In this box, you need to enter the name of the account. You may want to just use your business name. That will make it easy for you to recognize what the account is being used for. In this example, I’m using the name of my site, for simplicity’s sake. Once done, you can click on the button labelled Next.
For the purpose of this tutorial, we are going to use the Account name, ASF GA Account.
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You’ll be taken to a next section where you’ll need to add a property. For every website you have, Google advises that you should have a property for each. This means that with the same Google Analytics account, you can have multiple sites.
So in this case, you are going to give the property a name specific to your site. For this example, we are going to name the property, ASF Site 1. Additionally, please choose the appropriate time zone and currency you’ll be using.
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After clicking on Next, you’ll be taken to another section where you will be asked more information about your business. For the Industry, we recommend choosing Arts & Entertainment. You can fill in the appropriate business size.
There is also an area where Google asks “How do you intend to use Google Analytics with your business? (Check all that apply)”, please choose all options apart from Others.
After filling the right info, please click on Create
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The last step in account and property creation is agreeing to the terms and conditions for using Google Analytics.
How to get the Measuring ID (formerly known as Tracking Code)
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After accepting the terms, you’ll be taken to a new page landing right on the property you created. Please click on Data Streams in the Property column
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The next step is to set-up the data stream that we’d like to collect statistics from. Since we are going to add this to your Art Storefronts website, we are going to choose Web.
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Google Analytics is going to ask you for your website URL. You can either use your Art Storefronts URL (e.g. https://samueltestsite.artstorefronts.com/) or your custom domain (e.g. https://www.artmarketingzone.com/). We recommend using the Art Storefronts URL just in case you change the custom domain (e.g. www.artmarketsolution.com) connected to your website.
Please note: Since Google already added the “https://” prefix, you should enter the URL without the https or http prefix (e.g. samueltestsite.artstorefronts.com).
Give the website a name. In this example, we are going to name the website ASF Site. Once done, click on Create Stream.
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Congratulations, you have now created the Data Stream and along with it, the Measurement ID. This is the value you will need to paste into the Integration page on your site to implement Google Analytics on it, so highlight and copy this.
Adding the Measurement ID to your Art Storefronts site
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Please navigate to your Site Manager, then open the Jump to menu and select Integrations.
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Scroll down to the Google Analytics section, and paste the measurement ID from the page above into the named section. Now click on Update, and you should have Google Analytics up and running!
Content
Video
Walkthrough
The Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website. You can use pixel data to:
- Make sure your ads are being shown to the right people
- Build advertising audiences
- Unlock additional Facebook advertising tools
When someone visits your website and takes an action (like completing a purchase), the Facebook pixel is triggered and reported. This way, you'll know when a customer takes action and will be able to reach that customer again through future Facebook ads.
If you have already set up a Facebook Remarketing Pixel on your site, you should follow the instructions in the following section of this article (click here to go there directly) which will explain how to transfer your Pixel ID into the new system and remove any existing code.
- Navigate to Your Facebook Business Account: http://business.facebook.com/settings. This is where we’re going to be able to work on creating the Facebook Pixel.
- If you have not registered for a Facebook Business account, Facebook will ask you to create an account. Art Storefronts advises all artists to have a business account rather than a personal account. You can set up a Business Facebook account >>here<<. If you have already registered to Facebook Business, you’ll be able to see a landing page of your page with a few updates specific to your page.
- If you land on the wrong Facebook page, you can always choose the right page on your top left-hand side.
- For this tutorial, we are going to use a page named “ASF Testing”
- On the left side, find and click the “All Tools” option.
- Under the “Advertise” section, click on the “Events Manager” link.
- This will open a new tab. If you already have an existing Pixel, you will see an overview and recommendations
- Hover your mouse on the left panel and click “Connect Data Sources.”
- A new popup will show up, asking the source of the data. Please select “Web” and click on “Connect”
- After clicking “Connect,” a new pop-up will appear, asking you to give your dataset a name. For this tutorial, we’ll name it “ASF Pixel Test”. The website is optional, so we’ll just click on Create.
- Next, Facebook will ask for your website. Fill in your entire custom domain name URL. For this tutorial, we are going to use http://www.artbusinessvault.com as an example.
- In the next step, Facebook will ask for your preferred set-up method. Please select the “Do it yourself” option. The reason behind this is that the Art Storefronts platform already includes the recommended options, and you, as a member, don’t need to do anything else with the set-up.
- For the next step, we will choose how to connect the website. Please select the “Meta Pixel only,” then click on “Next”
- In the final step, we will choose how to add the pixel. We can close the pop-up, and now we see our Pixel. Please click on the Settings button.
- You’ll find your Pixel ID under “Data Set ID” on the next page. Please copy that value. That completes the Pixel creation process in Facebook Business.
- After this, please access your Art Storefronts account and navigate to your Site Manager, then open the “Jump to menu” and select “Integrations”
- Scroll down to the Pixel ID section, and paste the Pixel ID from the page above into the named section. Now click on Update, and you should have Facebook Pixel up and running!
Troubleshooting
"I had a conversion but I don't see it in my analytics"
To record a conversion, Google Analytics and the Facebook Pixel requires that the user has reached the "Order Success" page, and that the page has actually loaded all of the javascript successfully.
What you need to keep in mind is that Google Analytics isn't a perfect application. It gets it right most of the time, but on rare occasions things don't work as they should. This is extremely frustrating, and as a business that cares about accurate data we share that frustration.
Usually what will have happened is that the tool failed on that transaction or it's possible that your customer saw an error and did not reach that page. If this is the case you could send them a link to that page and if they reach it (they'll need to be using the same device) then google should record it correctly.