Everything You Need To Know About Art Marketing Hub

In this guide, we will introduce you to Art Marketing Hub, a new tool designed to simplify your life as an art seller.

If you have the Co-Pilot service activated, our team will automatically populate tasks on your Art Marketing Hub. You'll still have the option to edit every task or create your own.

If you only have the Art Marketing Hub, you can create, schedule, and manage your own content.

We'll cover the onboarding process, take a look at your Art Marketing Hub Dashboard, and show you how to update or revise tasks as needed.

To keep things simple, we've divided the process into three easy steps, each with detailed guidance below.

Step 1: Connecting Social Media

First, we'll ensure your social media platforms are properly linked to your Art Marketing Hub Dashboard.

Step 2: Dashboard Overview and Tasks

Next, we'll provide a high-level overview of the Dashboard and Tasks, so you understand all the available resources. We'll guide you through creating and modifying your posts and emails with detailed video instructions.

Step 3: Miscellaneous Tasks

Finally, we'll cover miscellaneous tasks, like selecting or changing discount coupons for various campaigns and promoting merchandise items through Hub tasks.

Please select the correct tab with instructions below:

Connecting Social Media to Art Marketing Hub Dashboard

To get started, you need to connect your social media platforms to the Art Marketing Hub Dashboard.

First, ensure your Instagram account is set up as a Business Account so it can connect to your Facebook Business Page. We've provided detailed instructions in this article:

We have provided detailed instructions on how this is done in this article:
- How To: Set Up a Business Account on Instagram.
Don’t have a Facebook Business Page? Learn how to create one by reading through this article:
- How to Set Up a Facebook Business Page.

Please note that updating your password for social media profiles may cause that profile to disconnect from your Art Marketing Hub Dashboard. If you need to update your password, be sure to redo the integration step.

Now that we have our Social Media connected to the Dashboard, your Hub now knows to which profiles to post the content. Next up, we'll walk you through your Dashboard itself.

Dashboard Overview

Your Art Marketing Hub Dashboard is your central location for creating new content and, for Co-Pilot users, reviewing all the content we've prepared for you. You can easily swap out images, modify captions, and adjust the scheduling time and date for each post, all in your local time zone.

If you are using Co-Pilot, we recommend taking some time to review the posts on the dashboard to ensure everything meets your requirements and make any necessary adjustments.

How to create your Hub Tasks

For Co-Pilot Users: How to review and edit your posts

Monthly tasks included in this service are specifically curated by our Marketing team. Based on the proven marketing strategies and newest recommendations, these are the task types that are included: Facebook tasks, Instagram tasks, and, depending on the service that you have with us, you might also see some email tasks as well. All of those tasks are completely customizable. Once you open your Dashboard, you can switch to the Tasks tab to see all the content available at that particular time. Each of the columns is explained in detail below:

Please note that updating your Password for social media profiles may result in that profile being disconnected from your Art Marketing Hub Dashboard. If you do need to update your password, make sure to re-do the integration step

For Co-Pilot users: Product Optimization

We highly recommend reviewing and enhancing your product descriptions since we will occasionally share the stories you've provided there. This can significantly boost engagement with your products because customers are more likely to interact with items that feature interesting and meaningful titles and descriptions.

Moreover, you have the option to update the search keywords for your products, which will be used as hashtags for Instagram posts. This can be executed in bulk, and you can find comprehensive details in this article: How to Bulk Update Your Product Info.

It's entirely your decision which products you want us to include or exclude in the Co-Pilot Service. We aim to ensure you can concentrate on showcasing the products you prefer! If, for instance, you have specific holiday-themed content, such as a picture of Santa Claus, that you wouldn't like to promote regularly, we can deactivate those.

To learn how to disable products for the Co-Pilot program, please follow the instructions in this article:: How to: Enable or Disable Products for Co-Pilot. *

By default, all products on your site are enabled to be used by Co-Pilot. If there are any products that you would not like us to use, they will need to be disabled for Co-Pilot.

To learn more about Optimizing Products for Co-Pilot, check out our video here - Optimizing Products for Co-Pilot

Customizing Sale Offers

If you have specific business circumstances limiting what you can offer during a sale this is how you can customize your sale offer by watching the following video: How to Customize Your Discount Offers in Co-Pilot.

Learn more about different kinds of discount coupons in this article: Everything You Need To Know About Discount Coupons.

Promoting Merchandise Through Co-Pilot

To generate posts related to your merchandise, ensure that different merchandise options are enabled within your primary Art Print Store. Learn how to enable them by consulting this article: "How to Set-Up Merchandise Products on your Site."

If you maintain a separate Art Print Store for your merchandise products, for example, a gift shop, please note that this setup is presently incompatible with our Co-Pilot service. To prevent these products from being used in Co-Pilot posts, kindly disable them. If you're not interested in promoting merchandise at this time, you can ensure we don't create any merchandise-style posts by following the instructions in this video: "How to Disable Merch-Style Posts for Your Co-Pilot Program."

Hashtags on Social Media Posts

A hashtag is a metadata tag that is prefaced by the hash symbol, #. On social media, hashtags are used on as a form of user-generated tagging that enables cross-referencing of content by topic or theme.

Note: Please note that both Instagram and Facebook have a limit of 30 hashtags per post.

Copilot automatically generates hashtags from the following product and business data:

#producttitle (name of the product)
#searchkeywords (search keywords (which are found on the product) that have multiple words in them separated with a ‘-' , example ‘north-america’ will become a hashtag without ‘-’, example '#northamerica’
#artistname (from the product page)
#businessname (from Site Settings Info tab)

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