Dedicated to Your Success

Search for answers to your questions by entering keywords below, or look through our knowledge base.

List of Facebook Pixel Conversion Events



Of the standard Pixel conversions provided by Facebook, we have integrated the following nine.


 Event Name  Event Description
 AddToCart  This is when a visitor has added a product to the cart.
 AddToWishlist  When a visitor has added a product to their Favorites.
 FindLocation Initiated when a visitor has been on your site for more than ten seconds.
 InitiateCheckout When a visitor has clicked on the Checkout button, starting the checkout process.


Initiated when a visitor has entered their email into a form page and contact has been created.


Initiated when a visitor has met the criteria of both the Lead and FindLocation conversions. This conversion will not execute if the page a visitor is on is a Form page
 PageView  This is when any page is visited.
 Purchase Set when a customer has completed the checkout process and completed a purchase.
 ViewContent  Recorded when a customer views a product page.
Was this article helpful? Please let us know how we can improve it here