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Mailchimp Playbook for Artists

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How to Build Your Email List

How to build your email list, all the options, what to do after the fact

Introduction to Mailchimp 


Part 1 – Signing Up (Free or Paid?)

What type of account do you need?

 


Part 2 – Setting Up Your Account

The initial settings to change on day 1

 


Part 3 – Integrating with Art Storefronts

Let's get ASF speaking with Mailchimp

 


Part 4 – Uploading Contacts to Mailchimp (Don't Do It!)

Where to import new contacts as you acquire them

 

 

Mailchimp Tagging


Part 5 – Importing ASF Templates

Making email creation even easier

 

UPDATE: Closer Look at Templates vs. Campaigns

Due to some confusion on this part of the process, here's a deeper dive on how templates function.


Part 6 – Creating and Sending Your First Campaign

The big one! How to actually send an email in Mailchimp – step-by-step

 

IMPORTANT: When you send your first email, you may see this scary warning message in your email client: 

Screen Shot 2020-08-25 at 16.59.51.JPG

This is generated because you are sending an email from yourself, to yourself - which many email clients interpret as spam. Fortunately, no one else on your email list will see this warning.

 

Part 7 – What Makes a Good Subject Line?

Writing subject lines people actually want to open

 

 

UPDATE: How to Embed a Video Thumbnail In An Email

 

Part 8 – Resending to Unopens

Did you know you should be sending every email twice?

 


Part 9 – Monitoring Your Email Performance

How to track your performance WITHOUT getting lost in the weeds

 

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